The Challenge
The challenge is to design a campaign that promotes a positive message to educate 17-25 year olds on the importance of correctly wearing seat belts, both as drivers and passengers, while encouraging safe driving habits for the future.
Final Designs
Billboards & Social Media Mockups
Educates
Highlights seatbelt effectiveness through stats and clear visuals, correcting common misconceptions.
Uses humour and relatable scenarios to engage
Gen-Z and make safety feel empowering.
This project was developed collaboratively
as part of our design studio team.
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Skye Suphamongkol
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Cynthia Gale
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Bianca Rachela N
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Charlie Fotheringham
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Nicholas Barry
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Stephen Vidakis
Awards:
Third Place for Student Choice at Swinburne University of Technology