#HER MOMENT
“Her Moment” is a campaign designed to increase the visibility, support, and recognition of women’s sport in Australia. It responds to the ongoing imbalance in media coverage, sponsorship, and public attention by encouraging audiences to move from passive viewing to active support.
The campaign is built around the message, “You’re not just watching, you’re there when it happens.” This line positions the audience as part of the moment, showing that their attendance, attention, and sharing can help shape how women’s sport is seen and remembered.
Project
#Her Moment, Social Issue Campaign on Women’s Sports Visibility
Type
University
Year
2025
Campaign Branding
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Campaign Branding *
Logo Lockups
Colour Palette
Touch Points
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Touch Points *
Billboard
The billboard introduces the campaign message in a bold and immediate way, using “You’re not just watching, you’re there when it happens” to position the viewer as part of the sporting moment. The call to action, “Capture Your #HerMoment,” encourages audiences to recognise, record, and share moments from women’s sport. Strong typography, real netball photography, and the pink, blue, and magenta colour system create a strong visual impact in high-traffic public spaces, while connecting viewers to the wider campaign across social media, the website, and motion content.
Poster
The poster extends the campaign into public spaces, including bus stops, sporting venues, universities, and community areas. It uses the same campaign message as the billboard but adapts it into a vertical format suited to closer viewing. Large typography creates impact, while real netball photography adds emotion, movement, and authenticity. The call to action, “Capture Your #HerMoment,” invites audiences to attend games, notice key moments, and share them online, keeping the poster connected to the wider campaign system.
Social Media
The social media touchpoint uses a carousel format to move audiences from watching women’s sport to actively taking part in the campaign. Each slide builds the message through bold typography, real netball imagery, and direct language that highlights emotion, action, and shared experience. The final call to action, “Capture Your #HerMoment,” encourages audiences to post their own moments, use the hashtag, and help increase the visibility of women’s sport across digital platforms.
Website
The website acts as the main campaign hub, bringing the message, visual identity, and call to action into one central place. It explains the purpose of “Her Moment,” shows audiences how to get involved, and encourages them to attend games, capture moments, and share content using #HerMoment. The bold layout, real athlete imagery, and consistent colour system connect the website to the wider campaign while giving audiences a clear path from awareness to action.
Project Reflection
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Project Reflection *
Project Reflection
“Her Moment” is a campaign focused on increasing the visibility, recognition, and long-term value of women’s sport. It responds to the ongoing imbalance in media coverage, sponsorship, and public attention by encouraging audiences to move beyond passive support. The campaign asks people to be present, capture the moments they witness, and help share women’s sport with a wider audience.
The campaign message, “You’re not just watching, you’re there when it happens,” positions the audience as part of the sporting moment. It reminds viewers that their attention, attendance, and online sharing can contribute to how women’s sport is seen and remembered. The call to action, “Capture Your #HerMoment,” makes this idea more direct and participatory.
Visually, the campaign uses bold typography, strong colour, and real netball photography to convey an energetic, confident tone. The blue and pink colour palette gives the campaign a clear identity, while the use of real sporting imagery keeps the message grounded in genuine moments from women’s sport.
Across billboards, posters, social media, websites, and motion, the campaign is designed to work in both public and digital spaces. Large-format touchpoints create quick impact, while social and web-based platforms encourage deeper engagement, sharing, and action. Together, these touchpoints build a consistent campaign system that encourages people to notice, support, and amplify women’s sport.
With support from organisations such as Netball Australia, Women Sport Australia, the Australian Institute of Sport, and ABC, “Her Moment” is positioned as a campaign connected to real sporting communities. Its goal is to help ensure that moments in women’s sport are not overlooked, but captured, shared, and remembered.